Saturday, November 29, 2014


We are clearly approaching cold season and especially in Alberta - we might need something extra warm!!
If you haven't had a chance to hear about Icebreaker - you definitely should explore that brand!
Icebreaker is the New Zealand brand that pioneered in merino wool apparel for the outdoor industry.
The line includes underwear, mid layer and base layer garments, outerwear, socks and accessories for men, women and children.

This week, I've received beautiful gift of few Icebreaker items to try and share my feedback with all of you! (Thanks Carla and Jane Gill & Associates!).
The package included arm vest, purple wool hat as well as men's jacket!

Merino innovator Icebreaker has announced a breakthrough in garment sustainability with the launch of exceptionally warm jackets made with recycled fabrics.
Icebreaker’s 2014 Fall/Winter collection debuts technical and lifestyle jackets made from MerinoLOFT, a new lightweight insulation created from premium, ethically-sourced wool fibers.
What is so cool about those products is that MerinoLOFT jackets are warm even when wet – great for adverse weather conditions. A durable woven merino lining next to the skin regulates temperature and breathes to prevent overheating and clamminess!
And of course - I love combination of grey (my vest) and purple (hat) :-)

While most innovation in merino outdoor clothing has involved blending fibers to make merino fabrics cheaper, Icebreaker is using the latest technology to build the next generation of high performance merino. 

For Fall/Winter 2014, the New Zealand-based merino specialist is creating mid layers made from merino wool wrapped around a nylon core. The Realfleece fabric is then brushed to create millions of extra air pockets, almost doubling the warmth while keeping garments thin, lightweight and low-bulk.
And honestly the blue jacket - that works as mid layer - not only looks great on my hubby - but also-and most important - is very light yet very warm!!

If you are looking for outstanding clothing solution for extreme winter conditions (but you also would like to look fashionable:-) - you should definitely check Icebreaker!!
And what a great news - from the end of December - the brand is launching its newest retail "TouchLab" located in Calgary's Chinook Centre!
The store will feature Icebreaker's complete line of innovative merino wool apparel, including outdoor, run, fitness, kids, underwear and travel&lifestyle collections along with socks and accessories - all made from merino wool sourced from the Southern Alps of New Zealand!!!

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