Wednesday, March 14, 2012

AN AFTERNOON WITH ZENOBIA - CANADIAN FASHION LABEL





 Yesterday, thanks to Jackie Hickson - Zenobia Western Sales Director - I had a chance to experience a wonderful afternoon at Calgary's Zenobia Loft , where all invited women could not only see the preview of Fall/Winter 2012 Collection, but also have a chat with Barry Bly - Founder and Creative Chief Officer of Zenobia brand, who flew to our city from Montreal. 

For those, who still don't know this beautiful fashion line of clothing - Zenobia is a world class prêt-à-porter label created for the dynamic, elegant and seductive woman. 
It is an exclusive line with the focus on impeccable and flattering cut and fit, extreme attention to detail, sumptuous fabrics and refined, contemporary colours.

 Z E N O B I A was founded in September 1993 by Barry Bly,  and the Director of Design is Pina Iannelli, who joined the company in October 2005.  Z E N O B I A operates an international, up-scale fashion house that designs, produces and distributes comprehensive collections of designer women’s apparel with the majority of products (70%) still produced in Canada!   


Operating out of their head office in Montreal, and with offices in New York and Toronto, this dynamic, privately held company has carved a significant niche on the North American fashion scene for over 40 years and is an innovative force in the global fashion marketplace.

Few of the interesting facts about the Zenobia brand is importing the fabrics mostly from Italy, as well as France from the distributor, who also supplies its highest-quality fabrics
 to such world-known fashion labels, as Chanel or Dior. 
Moreover, for me the most unique thing about the Zenobia is the LOFT concept -  taking its cue from the private luxury and intimacy of the couture salons and from long-standing and consistent successes with seasonal trunk shows at fine specialty stores across North America, it is a new shopping experience that is responsive, aspirational and inspirational.
“Our clients have re-defined luxury in terms high quality products and services that make the best use of their scarce time and that provide an element of distinctiveness and pampering”-  says Barry Bly.







With Barry Bly - ZENOBIA Founder



 With Jackie Hickson - Zenobia Western Sales Director

For more information , please visit www.zenobia.ca
Photography by Rafal Wegiel - RWPhoto / Fashion Calgary

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