Chanel is determined to introduce lipstick to a generation of girls raised on lip gloss. And the French beauty company plans to do this with a new hydrating and long-lasting lipstick collection called “Rouge Coco Hydrating Creme Lip Colour.” It’s a major launch for the brand.
“Women seem to have forgotten how to apply lipstick,” said Peter Philips, Chanel’s global creative director for makeup to WWD recently. “We have a whole generation of lip gloss girls. I want to make lipstick as easy to apply as lip gloss, and for a long-lasting formula to feel comfortable on the lips.” The top-secret formula was designed to condition and soften lips. He told WWD that Rouge Coco will become one of Chanel’s lipstick pillars.
The 30 shades in the extensive collection is broken down into four shade families: neutral-browns, violet-berries, red-corals, and rose-pinks. Each retails for $38 and named after some aspect of Coco Chanel’s life.
The Bay will have a four week preview of the collection before it rolls out to all Chanel counters on March 15th. Can't wait!!!!!