Friday, November 25, 2011


Calgary's Edges Salon&Spa

is using an innovative technology to spread the message of hope and raise funds for children in need this holiday season. Edges Salon, Redken Canada, and Calgary’s leading Mobile & Social Media Agencies, Hollow Earth Media and ENGAGEIA, have put together a unique QR Code campaign (Quick Response) with the QR code shaved onto the back of heads and on t-shirts worn by a brigade of “hope” agents – local high school and college students –

all in support of

ONEXONE’s, “Help Feed A Child” fund.

QR Codes are specific two-dimensional codes that are readable by dedicated QR barcode readers. They bridge online information accessed from the offline world through the use of smartphones.“Edges is the first salon to use the QR technology shaved onto heads and working with Hollow Earth Media and ENGAGEIA we have raised the bar for creative fund raising campaigns this holiday season,” says

Lina Chammoury, Director of Marketing at Edges Salon & Spa.

“The QR technology is immediate, so people can give and go, and their donations are instantly recognized allowing the money to be collected and distributed nearly instantly. We want to raise as much money as we can to support ONEXONE’s fight against child poverty and hunger.”For three years Edges Salon has been a major fundraiser for ONEXONE with their annual cut-a-thon raising more than $25,000.

How it works:

When the QR haircut has been scanned, audiences will be prompted to make a $5 donation by text message or credit card. In return for their support, participants will receive free REDKEN products, exclusive mobile coupons at Edges Salon & Spa locations and be entered into a mobile contest with further Edges Salon Gifts. To show support & donate: ensure mobile device is equipped with a QR code scanner. To download a QR scanner, text the word ‘SCAN’ to the 5-digit number 70734. “This past year ushered in a host of changes in the world of marketing, effective brand promotion, and nurturing customer relationships. When envisioning this campaign, we knew we had to bring on a team that both understood the recent shift in consumer behavior and how to optimize the campaign based on that”, says

Jaime Iredale, CEO & Co-Founder of Hollow Earth Media. Hollow Earth will be managing the mobile components of the campaign & ENGAGEIA the strategic online positioning.“The ‘Scan To Make A Difference’ initiative may very well be the head-tuner needed to grasp people’s attention to inform them of what a great cause this is, and provide an innovative way to show their support” says

Kent Speakman, President of Engageia & one of iMedia’s Top 10 Digital Marketers of 2011. For more info contact: Lina Chammoury, Edges Salon (403) 375-0000Scan To Make A Difference This Holiday SeasonUnique and Innovated Way to Raise Hope from Local Calgary Salon December 10 & 11 / December 17 & 18 @ local malls and other local Calgary venues.

Download QR Scanner: Text the word ‘SCAN’ to 70734.

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