Friday, April 15, 2011

H&M GRAND OPENING - the CORE / Calgary

Wednesday night, some of Calgary’s most fashionable attended the preview event for H&M. Forming a line that stretched around the corner, hundreds of H&M devotees waited until 6 o’clock to be greeted by hors d’oeuvres, drinks and two newly renovated floors packed with H&M’s latest collections. With white washed walls, and a sleek modern interior the downtown location echoes that of the Cross Iron Mills location. White walls balanced with large squares of carpet create a clean shopping space for their women’s department, which occupies the entire first floor. This mentality is echoed within the upstairs men department, this time in sleek black and the children’s department balances white and bright green for a fun twist on their modern decor.

The new Conscious Collection was the main focus of the night, it’s available in stores starting April 14, with a new commitment to sustainable clothing, men’s women’s and children’s clothing presented in varying shades of white and cream made out of eco-friendly materials including organic cotton and recycled polyester. The women’s line features a number of dresses, tunics and shirts, featuring lots of lace and delicate details the clothing gives off a romantic bohemian style, perfect for a summer full of love. The men’s and children’s line reflect the same dreams of summer, sharp tailoring in light materials, the clothing will when layered appropriately transition well into fall.

This new collection for H&M is a further commitment to the brand fundamentals; fashion and quality at the best price. The new Core location also features more of H&M then is previous been available within other city locations, most notably Men’s Modern Classic, a line of clothing devoted entirely for the businessman in your life. As well a line called Women’s trend, something for the more fashion forward women in your life, the line features extremely high fashion pieces, ranging anywhere from harem pants, and jumpsuits, to leather and studs.

Thank yo to Katlin James for great review of this event!!!!

For more information about H&M’s new Conscious Collection: HYPERLINK ""

For your closest H&M location:


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