GIORGIO ARMANI’S “ACQUA FOR LIFE PROJECT” JOINS FORCES WITH SEAN PENN
AND J/P HAITIAN RELIEF ORGANIZATION
The
Acqua for Life project was created in light of a simple, yet fundamental
consideration: water is one of the most important elements of life, yet in many
parts of the world, it is difficult to not only supply, but even have access to
it.
Access to water is undoubtedly one of the greatest challenges of the 21st
century and is an essential condition for sustainable development.
The Acqua
for Life challenge is to create an international solidarity campaign on a
global scale.
Giorgio Armani is proud to announce his partnership with Sean Penn, CEO
of J/P Haitian Relief Organization (J/P HRO) to improve water conditions in
Haiti.
The Acqua for Life Campaign will donate a $500,000 USD grant this March
to benefit the Water, Sanitation, Hygiene (WASH) activities overseen by J/P HRO
in the dense urban environment of Delmas 32, a neighborhood of Port-au-Prince.
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This
year, Giorgio Armani is also delighted to renew his Acqua for Life challenge
for 2013 with Green Cross International (GCI) in Ghana and Bolivia and with
Unicef in the United States.
The
2013 target is to build a rainwater harvesting system in each school, drilling
a borehole in each community which will pump up water from aquifers of the
Parapetí River basin, as well as providing health and hygiene education to the
benefiting families.
Between
2012 and 2013, 27 communities in Charagua will be equipped thanks to the
actions of Acqua for Life.
Acqua
for Life will also continue in Ghana and focus on the shanty town of Kumasi,
one of the biggest cities of the country.
The
project also had an Internet focus: with each new “fan” of the Acqua for Life
Facebook page, 50 litres of water were automatically donated to the Smart Water
for Green Schools project.
The
site www.acquaforlifechallenge.org
will present the campaign and how the results are progressing. It will also
detail the concrete actions undertaken - drilling, wells, construction of
rainwater collection systems, etc.
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